Intro to Business Breakdown ToolToday I have a very simple, but powerful tool for you.

It is a Business Breakdown poster for your work space. It gives you a look at your market, what makes you different in that market, how you are niched down, and a look at your ideal customer all on one sheet.

Once you fill out the poster, you might want to print it out and post on the wall or save it as your wallpaper on your computer’s desktop.

If you want to jump into downloading the large format image, the link is at the bottom of the post, but I suggest reading through the explanation of how to use and the example below before getting started.

How to use the Business Breakdown Tool

Kickstartr

Today I received a surprising message from Kickstarter.  According to their newest press release, they will be changing their name from Kickstarter to Kickstartr.

Why would such a popular website change its name now?

Well, there is a long list of companies that have done this in the past.

For example:

  • The Walt Disney Company use to be called Laugh-O-Gram Studio
  • Xerox was originally Copy Cat Company
  • Nissan started car production as Datsu
  • Apple inc before incorporation was Job Industries.

For the reason behind the change, you must read the press release below:

Publishing a BookWhile being elbow deep in working on the second comic book of the Madman of Magic series, I have decided it might be time to start planning my first non-fiction book. It is an idea I have had for over 5 years and something I would like to finish this year.

I am not sharing the book topic or title yet, I want to keep some things a surprise, but instead I will be sharing some great articles I found while contemplating self-publishing vs finding a publisher.

1: An Overview of Traditional and Self-Publishing