Steve Jobs Content vs Process

A great video of Steve Jobs for this Friday’s Find.

Quick Question… What’s more important Content or the Process?

In this video a young Steve Jobs talks about the importance of content vs process. Of course he is talking about in business, but the same is true in art. I could have the best art skills and ability in the world (the process), but if the content (the story) isn’t their, it will fall flat.

My question to you is: Are you focusing on your process or your content?