What I have found is that utilizing multimedia/multi-franchising to connect with an audience can make the difference between making a living and just making art.
The focus of this post is for people who have digital comics online, but this can be adapted to artist/creator who wants to increase their fan base and find alternative income streams in any media.
Ghost of Comic Book Past (recent past)
Comic books have been a means of entertainment and fascination for me ever since I was a child. Growing up, the heroes depicted in The Punisher, X-men and Batman were the people I pretended to be on the playground (I was always Beast or Wolverine).