Kickstartr

Today I received a surprising message from Kickstarter.  According to their newest press release, they will be changing their name from Kickstarter to Kickstartr.

Why would such a popular website change its name now?

Well, there is a long list of companies that have done this in the past.

For example:

  • The Walt Disney Company use to be called Laugh-O-Gram Studio
  • Xerox was originally Copy Cat Company
  • Nissan started car production as Datsu
  • Apple inc before incorporation was Job Industries.

For the reason behind the change, you must read the press release below: